FOX – IT ‘family friendly trailer’ [pitch]
FOX Sweden wanted to promote their new Stephen King movie ‘IT’ in the Swedish cinemas, but SF wasn’t comfortable with showing the scary trailer during daytime when families and small children could be exposed to it.
They wanted a child friendly version with just the red balloon and logo. I watched the trailer to try to find the right tone and setting to put the balloon in. I decided on the sewer setting and couldn’t resist putting in the clown in two frames, blink and miss.
I made everything from scratch in Cinema 4D and rendered it with Octane Render. Composted in After Effects.
This was after all a pitch that needed to be approved by the IT marketing team. It was approved by SF and the Swedish FOX office but it needed a final approval by the movies main marketing team in the states and they sadly turned it down since they had another vision.
All n’ all it was a great 2 days of fun learning Octane Render and proving to myself that i can make something out of nothing in a short period of time. 🙂