Universal / Labyrint – Var dig själv
Music video for a swedish hip hop group from uppsala that went to Jamaica and collaborated with King Jammy. They wanted a Kinetic Typography / Lyric video so their fans could read along to the music.
The lyrics are about staying true, do good and stop degrading one self doing bad thing. An uplifting message.
I got free hands to come up with anything. I based it on old jamaican sign lettering, dancehall flyers and reggae vinyl covers. The Blood and Fire label that re-released a lot of records in the 90s were a big inspiration.